As spring flower fields around the Netherlands burst into bloom, painting the countryside with dazzling swathes of red, white, and blue, a modern day tulip bubble may be forming: tourists.
More than a million foreign sightseers are expected to visit this country of 17 million people on Easter weekend, a record, the Dutch Tourism Bureau said on Thursday.
Director Jos Vranken said he expects them to spend 300 million euros — a boon for the national economy. Many are attracted to the country’s museums and other cultural offerings, but in April, the flower fields and Keukenhof flower show in The Hague top many “must see” lists.
While flower lovers and the photographs they share on social media are free advertising for the country’s tourism, cut flower and bulb industries, it isn’t all a bed of roses.
“That has a downside,” Vranken said. “Farmers are having increasing damage to their fields from tourists taking photos.”
Foreign and Dutch tourists alike have learned to use “Flower Radar” websites to identify where fields are in bloom, especially in the main bulb-growing center known as the “Bollenstreek” along the coast between Haarlem and Leiden.